60% of Australian Households Are Underinsured. Here's Why.

Most Australians have contents insurance. Most Australians are also underinsured. The gap between what they think their home contents are worth and what it would actually cost to replace everything after a fire, flood, or theft is often tens of thousands of dollars.

The numbers

According to industry data, around 60% of Australian households are underinsured on contents. The average gap? Roughly $40,000.

That's not because people are careless. It's because the task of listing everything you own, room by room, is genuinely difficult. Nobody does it. And because nobody does it, most people guess. And most people guess low.

Why we guess low

There's a psychological pattern at work. When you think about your home contents, you think about the big things: the TV, the fridge, the couch. But the majority of your total is made up of hundreds of smaller items: kitchenware, clothes, tools, bedding, toys, books, cleaning supplies.

Nobody remembers the $200 vacuum cleaner or the $150 set of pots until they need to replace them all at once.

What to do about it

The insurance industry has been saying "do a home inventory" for decades. The problem isn't awareness. Everyone knows they should. The problem is friction. Spreadsheets are tedious. Photo-based apps require you to photograph and tag every single item.

A better approach: record a video walkthrough and let AI do the extraction. Talk naturally about what you see. The transcript is the inventory. The video is the evidence.

That's what WHIG does. Twenty minutes of walking and talking, and you have a categorised, valued inventory delivered to your own storage.

Not perfect. Just prepared. And that is enough.